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Purple: the color of the year for 2018

Happy New Year! Are you all set and ready to smash 2018 and make it your best year yet? I’m on fire to do so much more this year!

One of my new year’s resolutions is to incorporate more colors into my wardrobe in 2018. Don’t get me wrong black is black, and it still be the dominant color in my wardrobe. But it is nice to mix it up. So I’m starting new year with the color of the year! Start as you mean to go on, right?

Pantone announced purple as color of the year for 2018. The shade is officially called Ultra Violet, which the company describes as “a dramatically provocative and thoughtful purple shade.”

Historically, purple has been highly valued, driven by its burdensome production and its association with wealth, power and royalty. Important fact, Queen Elizabeth I forbad anyone except close members of the royal family to wear it. Purple’s elite status comes from the rarity and cost of the dye originally used to produce it.

Purple is also associated with mindfulness practices, which I believe is something we should all have on our new year’s resolution list, find time for it in this crazy fast world. Purple is also a color of achievement, creativity and individuality, which Pantone describes as “experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”

After doing a research on purple color for this post I fell in love with it. Purple catches the eye, and you can either love it or hate it, but you can’t ignore its presence.


Lina xx

Knit, H&M, £17.99, sold out now (I found another cute and cosy knit but in a slightly different purple shade); Handbag, Balenciaga, £1195 (buy here); Jeans, River Island, old (similar here); Loafers, don’t remember the brand, bought them last year, ~£300 (similar style); Sunglasses, Gucci, £475 (find here).

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